I was challenged this week to really think about how I want to use social media and what I want to give to it and what I want to get out of it. I’m just starting to create a professional online presence so I want to focus on things that I can accomplish. I could set follower goals or share targets, but I don’t want to get caught up in being all about the numbers. I want to focus on creating worthwhile social media interactions and the followers will want to stay after they find me.
This is the manifesto I drew up:
I’m in the very beginnings of my brand. I want to take the time to think deeply about who I am and what I will find meaningful and fulfilling in the long run before I take off running. I don’t want to get six months down the line and find myself itching for a rebrand. That’s not to say I need to have everything figured out before I jump in. My brand will evolve as I evolve and as my audience evolves. I need to carefully consider where I can make the most meaningful impact and carve out my social media niche.
I haven’t finished my branding projects yet, but I want to create a space that is devoted to programming and web development, but I want it to also be colorful and pretty at the same time. I find that so many web development websites are very utilitarian. They have good code and don’t see the need for anything more than that. There is also a strong male dominance in the programming world. I want to show that code is beautiful, but that the creation of code can be an artistic expression, and yes, feminine.
Just as I don’t want to jump in headlong with my branding, I also don’t want to jump into my social media channels too quickly. Each channel needs to have a purpose that compliments my overall strategy. I need to know where I am headed and what types of content will get me there. I don’t want to be swayed to and fro with the latest fads.
The audience I want to connect with, female freelance web designers, are primarily active in visual social media channels, such as Pinterest and Instagram. I need to incorporate at least one of these channels into my repertoire in order to be seen. I also plan on using YouTube to create instructional videos to teach designers how to do some of the very basics on their own.
I want to create a community. I don’t want to feel like I’m constantly pushing me all the time. It needs to be a give and take. There are so many people that I look up to and learn from all the time. Everyone has something to contribute. I want to create a social media community where if I don’t know the answer, I know someone who does, or if someone else can help, I don’t feel left out. I am going to be working hard to support others in all stages of their journey as well.