For my reverse engineering post this week, I wanted to choose someone who is already doing what I want to do with my website and social media. I opened Pinterest and right away something caught my eye. From this ad, I felt like I knew exactly what I would be getting when I followed through into the full site, and I was not disappointed. The ad had a strong identity and brand. The colors were uniform, the image was clean but still portrayed exactly the intent. The author’s name was on the pin image. Down below the pin, the author’s image and information appeared. All in all, it was a very well designed pin. Now it was on to see if the article delivered with such high standards. Here’s what I was greeted with when I followed the link to the article: Right away, I could tell that the link had taken me to the right place. The branding of the website matched the branding on the pin, with clean images and the light blue coloring. As an added bonus, the pin image was right below the article title. The article itself was well written and walked exactly how to modify your code to create alternating colors on menus and lists on a website. The article was sprinkled with screenshots and branded images that demonstrated each step. All of the images were based off of the pin image in style and color and went well together. The headings in the article were the blue color as well. Overall, I was very pleased with this author and her attention to detail. She kept her branding consistent and delivered what she promised. She is definitely added to my list of blogs to read.