For this week, we are going to take a look at Blizzard Entertainment to pick apart a well crafted social media brand.
Here are some of Blizzards most prominent social media platforms:
What is Blizzard doing right?
One of the biggest strengths of Blizzard’s branding is it’s cohesiveness. The same logo is used across all the brands, as well as the same blue chromatic color scheme. For the content itself, Blizzard uses visuals, especially video, whenever possible and content is bright, positive, and vibrant.
What is Blizzard doing wrong?
My main critique is that everything Blizzard was doing was centered and that just feels a bit wrong as a designer. It would have also been nice to see some human faces that belong to Blizzard employees and not just characters in their games.
What is Blizzard trying to accomplish with its design?
Blizzard is trying to draw people into their games by exposing them to visuals, cinematics and the Blizzard fandom community. By putting the characters and the fans front and center, Blizzard can appear to be a much more welcoming community without seeming pushy.
What metrics is Blizzard using to measure success?
User involvement is the ultimate goal for Blizzard. I would assume that shares, likes, comments and reposts/retweets are among the most sought after metrics. Blizzard wants their content to be talked about and enjoyed. They create videos hoping they will be shared among friends and go viral.