As I was scrolling through my Facebook feed today, I came across this sponsored post:
It really caught my eye and we are going to take a moment and talk about why.
One of the greatest strengths is the direct eye contact with the viewer. The ad seeks to make a personal connection right off the bat. I also enjoyed the layout of the image. The woman’s body is right in the middle of the photo, but her face is in the top third of the image. This creates a symmetrical image but also uses the rule of thirds to keep a viewer’s interest. The banners also reinforced this concept, as the top banner occupies the top half of the upper right third of the photo. The woman, however, is sitting at ease and by crossing her arms and legs loosely, creates a relaxed feel as well as keeping the image from being too symmetrical or stiff. The peach and grey color scheme also help to coordinate with the image.
The text also is a great strength. It is written in a conversational tone and keeps a lot of the personality of the writer. Several calls to action are featured in the ad.
The ad features a snippet from a podcast, which is not audible for most people in their Facebook feed. The user has to click to listen to what is being said and enable the sound. It would be really great if there had been subtitles to the podcast, so if someone isn’t able to or doesn’t want to turn on the sound, they wouldn’t miss out on the content of the podcast.
Metrics for Success
I imagine the biggest metric for success for this ad is how many new listeners of the podcast they gain. Secondary metrics could be likes, shares, comments, etc.